Discovery friction
Wrong hours, missing categories, weak search snippets, inconsistent addresses, outdated photos.
FISHTOWN & RIVERWARDS · THREE PILOT SPOTS
Your business exists beautifully in physical space.And loses people online.
Customers find you through Google, Instagram, a recommendation, or a walk down Frankford Avenue. Then they hit the wrong hours, a dead menu link, a confusing booking path, or no obvious next move.
I find the leak between discovery and action, then show you what to fix first.
Presell experiment15 local conversations. 3 paid scans. 21 days.
01 · THE PROBLEM
The “Instagram only” trap is not a strategy.
Your feed may look excellent. Your actual customer journey may still be held together by a Linktree, an outdated Google listing, and a prayer.
Trust friction
No clear menu, no useful reviews strategy, no indication the business is active, accessible, or responsive.
Action friction
Too many taps, broken booking paths, buried contact information, slow mobile pages, vague next steps.
Staff friction
The same questions answered manually, missed inquiries, scattered information, follow-up that depends on memory.
WHAT CUSTOMERS ACTUALLY SEE
The leak becomes obvious when you walk the path.
Search result. Mobile site. Instagram profile. Each one either moves the customer forward or quietly sends them elsewhere.
02 · THE ENTRY OFFER
One scan. One brief. Three priorities.
This is a focused diagnostic, not a digital-marketing buffet. I review what a customer encounters, identify the most expensive points of friction, and give you a practical sequence for fixing them.
THE DELIVERABLE
A brief you can actually use.
What I observed. The three highest-value leaks. What to fix now, what can wait, and a 30-day action plan.
PILOT OFFER
Fishtown Visibility Scan
$250pilot price
I INSPECT
- Google Business Profile and local search presence
- Mobile website, menu, hours, contact, booking, or inquiry flow
- Instagram-to-action journey
- Reviews, trust signals, accessibility, and information consistency
- Where lightweight automation or AI could reduce repetitive work
YOU RECEIVE
- What customers currently encounter
- The three highest-value leaks
- What should be fixed now, later, or not at all
- A 30-day Local Visibility Brief
- Optional implementation recommendation
Async-first · No discovery-call obstacle courseRequest one of three pilot spots →
03 · HOW IT WORKS
Fast enough to be useful. Focused enough to finish.
Send the messy version
Your links, business basics, main customer action, and what currently feels broken.
I walk the path
I inspect search, mobile, social, trust, booking, and follow-up from a customer’s point of view.
You get the brief
A concise record of what I observed, what matters most, and the next 30 days.
Choose whether to fix it
Take the brief in-house, hire someone else, or ask me to implement the highest-value move.
04 · AFTER THE SCAN
Implementation exists. It does not need to be purchased in advance.
The scan may reveal a local-search rescue, a focused mobile conversion page, or a workflow and AI implementation. The diagnosis decides the work.
Google + Local Search Rescue
Correct the findability and trust layer.
Typical range: $500–$900Mobile Conversion Page
Give customers one fast, clear path to act.
Typical range: $1,500–$3,000Workflow or AI Assist
Reduce repetitive questions, missed inquiries, or manual follow-up.
Quoted after the scan
BUILT HERE, NOT DROPPED FROM ORBIT
I understand the difference between a neighborhood and a target market.
Fishtown businesses are not interchangeable templates. A bar, a healer, a realtor, a gallery, and a restaurant may share a ZIP code while needing completely different paths to trust.
Your business is not a template. The customer journey should not be one either.
THREE PILOT SPOTS
Send me the messy version.
Tell me what the business is, what customers should do next, and where you think the path is breaking. You do not need to prepare a deck. Civilization will continue.